10 AM PT/ 1 PM ET
Students are no longer just browsing for colleges, they are asking AI. This shift is fundamentally changing how discovery, fit, and decision-making happen, often before institutions even enter the picture.
We will explore how students are actually using AI to search for colleges and what that means for enrollment teams. We will unpack where traditional search strategies are falling short, how student behavior is evolving, and what signals institutions may be missing.
We will also hear a partner perspective on how one institution is rethinking its top-of-funnel strategy, where gaps are emerging, and what it takes to show up earlier and more effectively in the student journey.
The session will close with an open discussion designed to surface questions, reactions, and practical considerations for your own team.
This webinar is presented in partnership between AICA and Kollegio.